Privacy Policy

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Hernlund Business Solutions, LLC (“HBS,” “we,” “our,” or “us”) respects your privacy and is committed to being transparent about how information is collected, used, and protected when you visit www.hernlundbizsolutions.com or use our services, resources, digital products, forms, or scheduling tools.

This Privacy Policy applies to information collected through our website and related online services. By using the website, you acknowledge the practices described in this policy.

We may collect information that you voluntarily provide when you:

• Complete a contact, inquiry, discovery call, or client intake form
• Schedule an appointment or consultation
• Sign up for emails, newsletters, updates, or workshop information
• Download a free resource
• Purchase a workbook, template, digital product, service, or other resource
• Register for a workshop, program, consultation, or event
• Respond to a survey or provide feedback
• Communicate with us by email, phone, text message, social media, or through the website

This information may include:

• Your name
• Email address
• Phone number
• Business name
• Job title or role
• Mailing or billing address
• Information about your business, goals, challenges, or service needs
• Appointment and scheduling information
• Purchase and transaction details
• Communications, questions, and information submitted through forms

Please do not submit Social Security numbers, bank account credentials, medical information, or other highly sensitive personal information through a general website form unless HBS has specifically requested it through an appropriate secure method.

When you purchase a service, workbook, download, or other product, your payment is processed through a third-party payment provider.

HBS may receive information related to the transaction, such as your name, email address, billing address, product purchased, payment status, transaction date, and amount paid. HBS does not intentionally collect or store your complete debit card or credit card number through the website.

Payment providers maintain their own privacy policies and security practices.

When you visit the website, certain information may be collected automatically through cookies, analytics tools, server logs, and similar technologies.

This information may include:

• Internet Protocol address
• Browser type
• Device type
• Operating system
• General geographic location
• Referring website or source
• Pages visited
• Links clicked
• Time spent on the website
• Date and time of visits
• Website interactions
• Cookie or device identifiers

This information helps us understand how visitors use the website and where improvements may be needed.

We may use the information we collect to:

• Respond to questions, inquiries, and service requests
• Schedule and manage consultations or appointments
• Determine whether HBS services are a good fit for a prospective client
• Provide consulting, coaching, training, workshops, or other requested services
• Process purchases and deliver workbooks, downloads, templates, and other digital products
• Provide requested free resources
• Send transaction confirmations, appointment reminders, and service-related communications
• Send newsletters, educational information, business updates, workshop announcements, and promotional emails
• Personalize website content and communications
• Maintain client and customer records
• Improve the website, services, resources, and customer experience
• Analyze website traffic and engagement
• Detect fraud, misuse, technical issues, or security concerns
• Enforce agreements and protect our legal rights
• Comply with legal, tax, accounting, and regulatory requirements

When you subscribe to our newsletter, download a free resource, register for a program, or otherwise agree to receive communications, we may send you educational, promotional, or business-related emails.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in the email.

Unsubscribing from marketing communications will not prevent us from sending necessary communications related to an appointment, purchase, active service, transaction, or existing business relationship.

We do not sell our email list.

When you request a free download or purchase a workbook or other digital product, we may collect the information needed to:

• Deliver the resource
• Confirm the transaction
• Provide customer support
• Maintain transaction records
• Communicate about related HBS services or resources when permitted

Some free resources may require an email subscription. When this applies, the signup form will communicate that your information will be added to our email list. You may unsubscribe at any time.

The website may use cookies and similar technologies to remember preferences, support website functionality, measure website performance, understand visitor behavior, and improve our marketing.

Cookies are small files stored on your device. They may be placed by HBS or by third-party providers that support the website.

Cookies may include:

• Essential cookies: Needed for website functionality, security, purchases, forms, or scheduling.
• Analytics cookies: Help us understand website traffic, visitor activity, and website performance.
• Preference cookies: Remember settings or preferences.
• Marketing cookies: May help measure campaigns or understand how visitors found the website.

You may adjust your browser settings to block or delete cookies. Some website features may not function properly when cookies are disabled.

Where required, the website may provide a cookie banner or preference tool that allows you to accept, reject, or manage certain nonessential cookies.

Some browsers offer a “Do Not Track” setting that sends a signal indicating that a user does not want their online activity tracked.

There is not currently one universally accepted standard for responding to Do Not Track signals. As a result, the HBS website may not respond to traditional browser-based Do Not Track signals.

You may manage cookies through your browser settings or any cookie-preference tool available on the website.

Where required by applicable California law, HBS and its website providers will recognize qualifying opt-out preference signals, such as Global Privacy Control, for activities considered the sale or sharing of personal information.

Third-party analytics, scheduling, hosting, embedded content, payment, or marketing providers may collect information about your activity over time and across different websites according to their own technologies and privacy practices.

HBS may disclose information to trusted service providers that help us operate the business and website, including providers offering:

• Website hosting and technical support
• Website forms and customer intake tools
• Appointment scheduling
• Email marketing and newsletter delivery
• Payment processing
• Digital-product delivery
• Cloud storage and business software
• Website analytics
• Accounting, bookkeeping, tax, or legal support
• Fraud prevention and website security

These providers may access information only as reasonably necessary to perform their services or as permitted under their own agreements and privacy policies.

We may also disclose information:

• When required by law, subpoena, court order, or government request
• To protect HBS, our clients, website users, or others from fraud, misuse, security threats, or unlawful activity
• To enforce a contract, policy, or legal right
• In connection with a business sale, merger, restructuring, or transfer of business assets
• With your direction or consent

HBS does not sell personal information for money.

HBS also does not knowingly share personal information for cross-context behavioral advertising as those terms are defined under the California Consumer Privacy Act.

Certain website analytics or marketing technologies may involve the disclosure of online identifiers to third-party providers. Where those activities are legally considered a sale or sharing of personal information, HBS will provide the required disclosures and opt-out choices.

We retain personal information only for as long as reasonably necessary to:

• Respond to inquiries
• Deliver services and products
• Maintain client or customer relationships
• Complete transactions
• Provide requested resources
• Maintain business, accounting, and tax records
• Resolve disputes
• Enforce agreements
• Meet legal and regulatory requirements

Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal obligations.

When information is no longer reasonably needed, we may delete it, securely destroy it, or anonymize it.

HBS uses reasonable administrative, technical, and organizational safeguards intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, email system, payment platform, or internet transmission can be guaranteed to be completely secure. You provide information through the website at your own risk.

California residents may have specific privacy rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, when that law applies to HBS.

These rights may include the right to:

• Know what categories and specific pieces of personal information have been collected
• Know the sources from which personal information was collected
• Know the business purposes for collecting, using, or disclosing personal information
• Know the categories of third parties to whom information was disclosed
• Request correction of inaccurate personal information
• Request deletion of personal information, subject to legal exceptions
• Opt out of the sale or sharing of personal information
• Limit certain uses or disclosures of sensitive personal information
• Receive equal service and not be discriminated against for exercising a privacy right

HBS is a small service business and may not meet the legal thresholds that make every CCPA requirement applicable. However, we will make reasonable efforts to respond to legitimate requests to access, correct, or delete personal information, subject to our contractual, operational, tax, recordkeeping, and legal obligations.

To submit a privacy request, contact HBS using:

Email: info@hernlundbizsolutions.com

Website: www.hernlundbizsolutions.com

Please include:

• Your name
• The email address associated with your interaction with HBS
• The type of request you are making
• Enough information for us to reasonably locate the relevant records

We may need to verify your identity before completing certain requests. Information provided for verification will be used only to evaluate and respond to the request.

You may use an authorized agent to make a request when permitted by law. We may request proof that the agent has authority to act on your behalf.

The HBS website and services are intended for adults and business owners. They are not directed toward children under 13.

HBS does not knowingly collect personal information online from children under 13. If we learn that information has been collected from a child under 13 without appropriate parental consent, we will take reasonable steps to delete it.

A parent or guardian who believes a child has submitted personal information may contact us using the information provided in this policy.

The website may contain links to third-party websites, social media pages, scheduling tools, payment platforms, embedded content, or other online services.

HBS does not control the privacy, security, or data practices of these third parties. Visiting or using a third-party service is subject to that provider’s privacy policy and terms.

We encourage you to review those policies before submitting personal information.

The HBS website and services are operated from the United States and are primarily intended for individuals and businesses located within the United States.

Information submitted through the website may be stored and processed in the United States or in locations used by our service providers.

We may update this Privacy Policy periodically to reflect changes to our services, website tools, business practices, or legal requirements.

When the policy is updated, the revised effective date will be posted at the top of this page. Material changes may also be communicated through the website or by email when appropriate.

We encourage visitors to review this policy periodically.

Questions, concerns, or requests regarding this Privacy Policy may be directed to:

Hernlund Business Solutions, LLC
Hidden Valley Lake, California
Website: www.hernlundbizsolutions.com
Email: info@hernlundbizsolutions.com

 Effective Date: January 1, 2026